Compare the best name labels in Australia

Tiny Me's labels perform well on the basics, waterproof, dishwasher and microwave safe. Their QR code labels are a genuinely clever idea, scan the code and it links back to your contact details if something's lost. It's a nice option for valuables, though it's an extra setup step some parents will love and others will find is more than they were after when all they wanted was a name on a sticker. Clothing labels are iron-on only, so there's no stick-and-go option if you're avoiding the ironing board. Founded 2006.

One of the original names in this space, founded back in 1995, so there's real heritage behind the brand. Labels are waterproof and appliance safe, with both iron-on and stick-on clothing labels, plus a bento lunchbox that's become one of their better-known products over the years. A safe, well-established choice if you'd rather go with the brand that's been doing this the longest.

Hippo Blue matches the bigger names on appliance safety, waterproof, dishwasher, microwave and freezer safe, and their standout is licensing, giving families access to well-known character collections alongside the core label range. Outside of labels, the catalogue is narrower. Founded 2009.

Bright Star Kids covers the same fundamentals as the rest, waterproof, dishwasher, microwave and freezer safe, but gives you more ways to actually apply them: stick-on, iron-on or name stamp, so you can build a system that suits how your family actually operates rather than being locked into one method. The real standout is the combo and value packs, a mix of label sizes and types bundled together at a genuine saving instead of buying each size separately, so you're covered for pencils through to school bags in one order. Beyond labels, the same site covers wall art and personalised gifts, so families who start out here for a label pack often find they don't need to look elsewhere for a birthday present or a bedroom refresh either. Founded 2005 and backed by a 100% satisfaction guarantee, stated plainly rather than something you have to ask about.